A quick service restaurant with the soul of a family kitchen.
OUR VALUES
Everyone’s welcome in our kitchen.
The best things in life, and food, are simple.
We talk loud, we cook loud, we live loud.
Our pasta is served fast, but cooked slow.
Time is of the essence, so spend it deliciously.
ABOUT NJ GROUP
The NJ Group is a family business on a serious mission. We want to revolutionise the hospitality industry using digital innovation and creativity – to take delicious, comforting food and turn it into something fresh.
About the Founder, Neelendra Backed by three decades of experience, Neelendra has been the think-tank behind many disruptive solutions in the F&B industry. Based in Singapore, he is a renowned thought leader in the service industry.
OUR JOURNEY
Since NJ Group started, everything that we have done and achieved is due to our creativity, personality and connectedness. Here’s an outline of how we evolved as an organisation over the years.
The Legacy
One North Launch
Zitimama’s
Launch
Pen & Inc at NTU
Launch of Eagle
NJ Group Brand
Experience and service
standard
ISO 14000
certification received
Cali Ascott
Residences
Raffles, Singapore
Awarded "business"
Excellence Certification
Cali Park Avenue
Hotel, Changi
Robotic dining services
Cali Holland Village
Cali Park Avenue
Hotel, Rochester
Mediterranean
restaurant and
‘Shisha Bar’ Ambrosia
Food canteen at DPS, International School Singapore
vegetarian restaurant
“Namastey India” at Serangoon Road
Indian vegetarian food
stall at SMU food court
With a team of nearly 60+ members spread across 7 different nationalities, the NJ Team comes to work together in a multiracial country and multicultural environment to provide solutions for our guests. Our team is empowered with more than 10 different professional skills, ensuring each one plays a significant role in making the right decisions.
27 years of experience has taught Mr. Neelendra one thing- the next day should never be the same as the one before, whether in terms of concepts.
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Starting her professional journey as a teacher, Ms. Neetu Jain applied the same principles to help create an organisation that enriches people’s lives.
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A dynamic service-centric visionary, Mr. Joel Saldhana has gained more than 12+ years of invaluable experience in the F&B industry.
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A relative newcomer, who studied in Singapore and India, graduated in Business Marketing from the UK and has travelled across the globe.
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Having around two decades of experience in various techno-functional domains, He is the combination of Technology, Entrepreneurship and Startup ecosystem. His techno-functional forte covered the end to end cycle of business processes, technology and almost all layers of the business. Being certified with CISCO, SAP, AI/ML IIIT, IOT, He is currently on the mission to bring balance between the underusage and overusage of technologies in NJ Group
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With 12 years of accounting experience in various industry, due to the passion in F&B industry, Ms Yim Lee joined the com pany as Financial Controller to oversees the company’s day-to-day financial operations, searching for ways to improve productivity, reduce costs and streamline processes.
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Sales veteran with 15-years of experience in the F&B and hospitality industry. Former Director of Sales handling Michelin Star portfolio, oversaw revenue of $2 million per annum from catering, corporate and client events portfolio.
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Chef Anand’s culinary journey started when he was 14 years old. Ever since he joined the Cali brand, our restaurants have mas tered the fusion flavour of global cuisine. As we bring our guests and diners together through our food, Anand makes sure that every dish speaks to them and hits all the right notes.
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zero training required
easily franchised
Served in just 3minsBefore anything else, our challenge is to convince our audience that takeaway pasta can be served fresh, delicious and consistent. We need to present ourselves as an innovative, tech-driven signature brand with an accessible voice and double helpings of personality.
As we work together to address the expectations of our shareholders and guests, we also work to achieve a balance of economy environment and social imperatives that affect the world.
From the way we breathe, to what we eat & drink every day, our goal is to uplift the world wherever possible. We contribute $50 every day to support our local communities, believing in the culture of giving back. To build stronger communities. as a company, we believe in providing sponsorship as in kind donations and material support instead of cash or cheque, which ensures that the actual needs and requirements of charity organisations are met.
A BETTER SOCIETY
Contact ZM business development team and get your Business Plan – Investment amount, location finalization and Space requirement!
An interview by CNA 93.8 –
Neelendra Jain on Zitimama, Cali, the love for pasta & madness
Small team of four in Singapore –
How this small team of four in Singapore grew a canteen stall into a F&B tech empire
You can’t be alcohol-friendly –
You can’t be alcohol-friendly without being people-friendly first – here’s why
An interview with SME Horizon -
Using AI to create genuine improvement
An interview with MartechAsia –
Why and how NJ Group’s Eagle took flight
Robot server to “digital salesman”:
How this S’porean grew a canteen stall into a F&B tech empire
We focus on the SALT analogy to create a great experience for you, with us. The beauty of salt is that when it is added just the right proportion, the dish is set to perfection.
A virtual salesman which will enable the uniform experience of Zitimama’s to the customers across the globe irrespective of human interference, on the tips of customers.
Integrated platform of mobile applications and web interfaces to fulfil the end-to-end cycle of customer ordering till the roaming kitchen delivers at their door step.
A single inhouse platform covering all digital needs of a modern QSR service including online ordering, delivery, takeaway, loyalty membership program, payment gateway, menu engineering, franchise management, promotion management, communication & networking.
AI and ML-driven customer experiences –
based on data-rich actionable insights.
Service industry jobs for low income groups.
Rapidly train your staff who we are looking for better work environment, with easy-to-use technologies and promote labour equality.
Every disposable is eco-friendly.
Complete store design with reusable eco-friendly material.
Owing to the innovative service and the indulgent experience, NJ Group has created a certain niche in the service and dining industry. This is why we have been recognised and certified by various organisations over the years.
